This morning I enjoyed a blogpost from PC Sweeney called “Death to Grass Roots Library marketing! Start a Library Franchise”.
I have been slowly developing my own interests in library marketing, along with great insights from @haikugirlOz I was lucky enough to get through my workplace a semester on Introduction to Marketing, and also to be sent on a CAVAL course introducing library marketing. Neither was aimed at high level library marketing, but combined they gave me the information needed to step out of the small scale marketing attempts we had tried, and be more open to outsourcing at a more professional level.
Last year my workplace actually hired a part time marketing staff member, just for the library! She is a fantastic resource for the new products we are branding eg Discovery Also she is great at student friendly language for new policies eg changing our library fine rules. Best of all, she taps into the existing University marketing environment, and keeps me up to date with communication options. Next semester we are sending student casuals out to chalk messages about the library on the footpaths around campus.
So I got to buy this toy : Crayola Sidewalk Paint Sprayer!
As librarians we are often very confident about expressing our preferences as if just because the product is in a library we know how to deliver it. I have heard librarians with no design training “advising” on layout or content for websites, posters, brochures to experienced professionals in publishing and design. I think that actually librarians’ tendency towards information sharing is often counter to what is required to communicate a message clearly. So I’m looking forward to learning more about marketing theory and practice, and welcome any information anyone wants to send me.